Method and apparatus for storage and insertion of advertisements
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Mar 25, 2014
Grant Date -
Nov 1, 2012
app pub date -
Jul 11, 2012
filing date -
Dec 31, 2003
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method includes detecting a substitution signal at a set top box device. The method includes inserting an advertisement into a media stream in response to detecting the substitution signal and determining an advertising fee associated with insertion of the advertisement into the media stream. A first advertising fee is determined when the advertisement is a local advertisement for a provider of a product or service and is to be inserted at a first location in the media stream that follows a national advertisement for the product or service. The first advertising fee is higher than a second advertising fee that is associated with insertion of the local advertisement for the provider of the product or service at a second location in the media stream.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully