System and method for backend advertisement conversion

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United States of America Patent

PATENT NO 8689136
APP PUB NO 20110191714A1
SERIAL NO

12699201

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Abstract

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A system for backend conversion attribution of an advertisement served to a user device. The advertisement server provides an advertisement to the user device. The advertisement server receives user information from the user device. The advertisement server stores attributable event information and the user information into an attributable event record in a data store. Based on a user event, a conversion server receives conversion information and the user information from the user device. The conversion server stores the conversion information and the user information into a conversion record in the data store. An attribution server matches the attributable event record with the conversion record.

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Patent Owner(s)

  • EXCALIBUR IP, LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Saha, Partha Oakland, US 35 1328
Ting, Chyr-Chong San Jose, US 11 446
Yang, Yang Sunnyvale, US 1087 7350

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