Generating targeted group based offers to increase sales
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United States of America Patent
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Apr 8, 2014
Issued Date -
N/A
app pub date -
Dec 14, 2010
filing date -
Dec 14, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
A method, system and computer program product for increasing the sales of a retailer. A unit, referred to herein as the “retailer promotions device,” generates a group offer for a set of users/customers to purchase a product based on intelligent analytics (e.g., real-time attributes/dynamics such as the strategy in selling the remaining inventory). A group offer refers to an offer to sell a product at a promotional price if a number of users (e.g., users of mobile devices and/or customers online and/or customers in a physical store) agree to purchase the product at the promotional price within a time period. The group offer is sent to targeted users/customers via online and mobile devices as well as via electronic displays and kiosks in the physical store. By using real-time attributes/dynamics to generate group offers that can be sent to targeted users/customers, the sales of the retailer are likely to be increased.
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