Targeted television advertisements based on online behavior
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United States of America Patent
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Apr 8, 2014
Issued Date -
N/A
app pub date -
Apr 29, 2011
filing date -
Apr 17, 2007
priority date (Note) -
In Force
status (Latency Note)
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Abstract
In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
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Family
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Cited Art Landscape
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