System and method for optimizing advertisement campaigns using a limited budget
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United States of America Patent
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Apr 15, 2014
Grant Date -
Jul 5, 2007
app pub date -
Nov 30, 2006
filing date -
Dec 28, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
The present invention relates to methods, systems, and computer readable media comprising instructions for generating a media plan for the distribution of one or more advertisements comprising a campaign. The method of the present invention comprises retrieving one or more advertiser specified advertising metric target values and analytics data associated with the campaign. The actual performance of the campaign with respect to one or more advertising metrics associated with the one or more advertiser specified advertising metric target values is determined. A modification is performed of one or more advertiser specified values based upon a comparison of the actual performance of the campaign and the one or more advertiser specified advertising metric target values. A media plan is thereafter generated for the campaign through use of the one or more modified advertiser specified values.
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