Micro-segment definition system

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United States of America Patent

PATENT NO 8700468
APP PUB NO 20120226560A1
SERIAL NO

13039207

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Abstract

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A selection of one or more segment attributes from an offer provider campaign is received at a graphical user interface. The one or more segment attributes define one or more segments that correspond to one or more offers in the offer provider campaign. Further, an expression graph based on the one or more segment attributes is generated. In addition, a portable micro-segment object is generated based on the expression tree such that the portable micro-segment object lacks dependence on the offer provider campaign.

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Patent Owner(s)

  • ADOBE SYSTEMS INCORPORATED

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Baum, Geoff Palo Alto, US 8 238
Chang, Walter San Jose, US 51 1766

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