Methods and apparatus to determine impressions using distributed demographic information
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United States of America Patent
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Apr 29, 2014
Grant Date -
Jun 21, 2012
app pub date -
Sep 21, 2011
filing date -
Sep 22, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, the intermediary to transmit an indication of the second request to an entity of the second internet domain, and logging an impression of the media.
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