Fraud prevention and detection for online advertising
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United States of America Patent
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May 6, 2014
Issued Date -
N/A
app pub date -
Dec 6, 2005
filing date -
May 20, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
A system and a method are disclosed for detecting and preventing fraud in online advertising environments. In one embodiment, the system and process include a publisher with a web page with which an advertisement set and a unique request identifier are sent to a user browser when the user requests the web page. The unique request identifier is unique, publisher specific, advertisement specific, for a single instance. A database keeps track of the unique request identifier so that when a user “clicks” on a link to access an advertiser's web site, the unique request identifier associated with the advertisement can be checked against the unique request identifier in the database to determine whether the “click” was one that may be non-fraudulent or valid.
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