Ranking online listings
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United States of America Patent
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May 20, 2014
Grant Date -
N/A
app pub date -
Apr 26, 2010
filing date -
Apr 26, 2010
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A search query is received. One or more listings is identified responsive to the search query. For each of the one or more of listings, the following are determined: a relevancy score based on one or more parameters in the search query, an expected click through rate, and at least one of a content density boost that is based on one or more fields that are included in or excluded from the listing and a geography type boost that is based on a comparison of one or more geography parameters of the query to one or more geography parameters of the listing. For each of the one or more listings, a performance score is calculated based on the relevancy score, the expected click through rate, and at least one of the content density boost and the geography type boost.
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