System for and method of targeting broadcast messages
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United States of America Patent
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May 20, 2014
Grant Date -
Dec 2, 2010
app pub date -
Apr 20, 2010
filing date -
Jun 1, 2009
priority date (Note) -
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Abstract
A system for and method of targeting a broadcast message to a subset of potential electronic receivers in a broadcast network is presented. The system and method may comprise collecting identifying information associated with designated electronic receivers of a targeted broadcast message, generating, using a computer processor, a data set structure using the identifying information, associating the data set structure with the targeted broadcast message, and broadcasting the targeted broadcast message and the data set structure to a plurality of electronic receivers, wherein the data set structure provides information allowing at least one of the plurality of electronic receivers to determine whether the targeted broadcast message is targeted to the at least one electronic receiver.
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