System and method for performing conjoint analysis
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United States of America Patent
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May 27, 2014
Grant Date -
Nov 3, 2011
app pub date -
May 9, 2011
filing date -
Jan 24, 2004
priority date (Note) -
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Abstract
In a system and method for conjoint analysis, corresponding utility values are determined for a plurality of individual concept elements and for combinations of multiple concept elements, e.g., pair wise combinations of concept elements. A regression technique, e.g., least squares linear regression, may be used to determine the utility values.
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