Demographic classifiers from media content

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United States of America Patent

PATENT NO 8739207
SERIAL NO

13591101

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Abstract

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Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.

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Patent Owner(s)

  • GOOGLE LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Baran, Emre Y New York, US 4 45
Black, Julie Mountain View, US 5 51
Ip, Lawrence P Emerald Hills, US 2 38

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