Systems and methods for targeted advertisement delivery
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United States of America Patent
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Jun 3, 2014
Grant Date -
Dec 8, 2011
app pub date -
Aug 30, 2011
filing date -
Aug 4, 2009
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.
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