Method, system, and computer program for attracting local and regional businesses to an automated cause marketing environment
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United States of America Patent
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Jun 17, 2014
Grant Date -
Aug 30, 2012
app pub date -
Nov 6, 2009
filing date -
Nov 6, 2009
priority date (Note) -
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Abstract
The present invention teaches a system, method and computer program for enabling local or regional merchants to participate in an automated cause marketing (ACM) program. The ACM program that may provide benefits to several parties involved in fundraising for one or more supported organizations, including one or more supported organizations, advertising providers, merchants, and individuals. Merchants are able to access enhanced analytics regarding their transactions with members and non-members of the ACM program and can use these registration enhanced analytics to realize an increased number of or revenue from transactions with members. The present invention also teaches a system and method for enabling advertising providers to acquire and analyze data associated with consumers-merchant transactions. The present invention provides the above advantages optimally using a mobile device. Furthermore, the present invention, may enable a member to disseminate its charitable preferences to members of its electronic social networks.
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