Apparatus and method for managing marketing

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United States of America Patent

PATENT NO 8760469
SERIAL NO

12613635

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.

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Patent Owner(s)

  • AT&T INTELLECTUAL PROPERTY I, L.P.

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chang, E-Lee Marbleton, US 98 1605
King, Robert Arthur Roswell, US 21 333
Roberts, Linda Boynton Beach, US 81 2078
Schultz, Natasha Barrett Lawrenceville, US 38 288
Sung, Ja-Young San Jose, US 43 414

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