Intracluster content management using neuro-response priming data

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United States of America Patent

PATENT NO 8762202
APP PUB NO 20120253921A1
SERIAL NO

13444149

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Abstract

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A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC;THE NIELSON COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8085
Knight, Robert T Berkeley, US 129 8462
Pradeep, Anantha Berkeley, US 147 8271

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