Target marketing
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United States of America Patent
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Jul 1, 2014
Grant Date -
Oct 10, 2013
app pub date -
Jun 10, 2013
filing date -
Oct 21, 2008
priority date (Note) -
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Abstract
A marketing method and system. The method includes receiving by a computing system total population data. A peer group is selected from the total population data. The peer group is associated with a first marketing action. A list of attributes characterizing the peer group is generated. The attributes are associated with the marketing action, demographic data, and additional purchasing habits of the peer group. A target group of individuals of the total population data is selected. The attributes are associated with the individuals of the target group. Scores associated with the individuals of the target group are generated. The individuals of the target group are ranked based on said scores. A ranking list based is generated. The ranking list includes the individuals of the target group in a ranked order. The ranking list is stored.
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