Determination and management of click values associated with visitors to web sites
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United States of America Patent
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Jul 1, 2014
Grant Date -
N/A
app pub date -
Jun 25, 2007
filing date -
Sep 29, 2006
priority date (Note) -
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Abstract
Tools and techniques for determining click values are described herein. A method for determining click values may include processing transaction history records. These records may be related to transactions that are conducted between visitors and a website. The method may also include computing respective click values associated with different visitors, based on the transaction history records involving those visitors. These click values indicate a likelihood that the visitors may transact for particular goods or services offered through the website.
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