Method and system for advertising based on the content of selected channels or broadcasted programs
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United States of America Patent
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Jul 1, 2014
Grant Date -
Sep 5, 2002
app pub date -
Feb 27, 2002
filing date -
Mar 2, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An advertisement is selected based on a demographic profile that is determined based on a second set of categories of broadcasted programs. The second set is a set to which a category from a first set of categories of broadcasted programs has been added in response to either a selecting of the category from the first set, or a broadcasted program viewing device being tuned, for a period of time at least equal to a first predetermined threshold, to at least one broadcasted program predetermined to be in the category from the first set. The advertisement may be displayed with an interactive programming guide.
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