Systems and methods to optimize media presentations
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United States of America Patent
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Jul 22, 2014
Grant Date -
Oct 17, 2013
app pub date -
Jun 10, 2013
filing date -
Jun 29, 2010
priority date (Note) -
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Abstract
In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction handler (e.g., using credit cards, debit cards, prepaid cards). The spending distribution is determined based on transaction data of the users, where the transaction data records the transactions of the users for purchases from various merchants. The spending distribution is profiled to indicate the preference of the customers of the merchant as a whole and thus can be used to customize the ratio of media content provided to the customers of the merchant, such as the presentation ratio of advertisements from different merchants, or from merchants of different categories.
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