Importance

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Abstract

The present invention is a system, method, and apparatus for determining the impact of crowding on retail performance based on a measurement for behavior patterns of people in a store area. The present invention captures a plurality of input images of the people by at least a means for capturing images, such as cameras, in the store area. In the captured plurality of input images, each person's shopping path is detected by a video analytics-based tracking algorithm. A subset of the people is identified as a crowd in the store area. In relation to the crowd, the behavior patterns of the target person are measured. After aggregating the measurements for the behavior patterns over a predefined window of time, the present invention can calculate a crowd index and a crowd impact index for the store area based on the measurements. A crowd index shows the level of crowd density in the store area caused by a crowd, including traffic count of the crowd in the store area. A crowd impact index comprises a traffic count of the target people who make trips to the store area and a shopping time index, such as average shopping time changes of the target people, in relation to a crowd in the measured store area.

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First Claim