Social advertisements based on actions on an external system
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United States of America Patent
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Aug 19, 2014
Issued Date -
N/A
app pub date -
Dec 27, 2011
filing date -
Nov 5, 2007
priority date (Note) -
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status (Latency Note)
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Abstract
A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.
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