Social network analysis for churn prediction
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United States of America Patent
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Sep 23, 2014
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app pub date -
Jan 16, 2012
filing date -
Jan 16, 2012
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Abstract
Traditional methods of prediction of the likelihood of churning in a given market such as wireless telecommunications are improved by inclusion of social network analysis to predict churning by members of a population in response to churning by any given individual member of that population. A sphere of influence of individual members of the population on other members of the population are modeled and analyzed through a plurality of degrees of separation and quantitatively evaluated by a number of relational algebraic joins in which at least one such join includes weights to assert a diminishing influence with number of degrees of separation.
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