System and method for slow ad detection

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United States of America Patent

PATENT NO 8856027
APP PUB NO 20110083031A1
SERIAL NO

12575257

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Abstract

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A system and method for slow ad detection is provided. An ad tool receives information including round trip times to load web pages, in which each web page is loaded with at least one ad. Additionally, the ad tools calculates, for each ad, a mean round trip time to load each web page loaded with the respective ad. The ad tool then determines a predetermined number of the ads with highest mean round trip to load each of the web pages with the ad. Further, the ad tool enables testing of each of the predetermined number of ads to determine the round trip load time of each of the predetermined number of ads.

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Patent Owner(s)

  • EXCALIBUR IP, LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Khunteta, Sandeep Bangalore, IN 4 23

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