System and method for metadata-linked advertisements

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United States of America Patent

PATENT NO 8863170
APP PUB NO 20100186028A1
SERIAL NO

12635459

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Abstract

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Systems and methods for providing metadata-selected advertisements are provided. These systems and methods may receive metadata and other media, select an object, read metadata attached to or associated with the selected object, select an advertisement based on the metadata, and display the selected advertisement. In addition, monitoring, collecting, and recording of predefined data concerning metadata selected advertisements may be provided. The invention also provides a receiver for receiving signals and/or data (e.g., programs, advertisements, program guides, metadata, etc.) and a processor for accepting a user's input signal, selecting an object, reading metadata attached to or associated with a selected object, selecting an advertisement, and displaying the selected advertisement.

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Patent Owner(s)

  • ROVI GUIDES, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Berezowski, David Tulsa, US 1 15
Ellis, Michael D Boulder, US 500 37286
Moore, S Sean Tulsa, US 8 564
Walker, Todd A Bixby, US 42 3263

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