Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems
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United States of America Patent
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Oct 28, 2014
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N/A
app pub date -
Nov 5, 2012
filing date -
Feb 7, 2003
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Abstract
This invention improves upon existing pay-per-click arrangements by periodically generating a code associated with the search-engine end users. This code, preferably in the form of a serial number, is compared to the end user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
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