Method and apparatus for managing advertisements using social media data
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United States of America Patent
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Nov 11, 2014
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app pub date -
Nov 29, 2012
filing date -
Nov 29, 2012
priority date (Note) -
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Abstract
A system that incorporates teachings of the subject disclosure may include, for example, obtaining social media data associated with a plurality of end user devices of a plurality of users interacting with a social media network where the social media data includes user commentary at the social media network, determining first targeted advertising for delivery to first end user devices of a portion of the plurality of users based on an analysis of the social media data, and determining second targeted advertising for delivery during a target broadcast programming to a second end user device of a target user of the plurality of users based on an analysis of the user commentary, wherein the analysis includes identifying a comment context. Other embodiments are disclosed.
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