Advertisement insertion during application launch in handheld, mobile display devices

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United States of America Patent

PATENT NO 8898073
SERIAL NO

12494097

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A time delay that occurs when an application is launched in a mobile handheld display device (MHDD), when the application or content is downloaded, before the MHDD is ready for the user to interact with it, wastes the user's time and, in an embodiment of the invention, this time delay constitutes an interval that is used to display targeted advertisements that are already stored on the MHDD, and that are rendered and displayed to the user on the screen while the user waits for completion of downloading of the application or content to the MHDD. An embodiment of the invention provides a micro-splicer that inserts alternate content for display on an MHDD, and renders and displays pre-stored advertisements during application launch time.

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Patent Owner(s)

  • GOLDSPOT MEDIA, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Dharmaji, Srinivasa Cupertino, US 32 432

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