System and method for independent media auditing and media serving for marketing campaigns presented via media devices in public places
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United States of America Patent
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Dec 30, 2014
Issued Date -
N/A
app pub date -
Dec 5, 2008
filing date -
Dec 5, 2007
priority date (Note) -
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Abstract
An independent auditing and ad service system that may be utilized in conjunction with a system for presenting marketing campaigns to audiences via a network of players located in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service. The content registry service compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. Based on the analyzed performance, the service may determine that the media content being presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
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