Methods and apparatus for monitoring the insertion of local media content into a program stream

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United States of America Patent

PATENT NO 8924995
SERIAL NO

11618245

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Abstract

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Methods and apparatus for monitoring locally inserted media content are disclosed. A disclosed method includes obtaining identification data and inserting the identification data in the media content after the media content has been received at a media consumption location. Another disclosed method includes receiving media content before the media content is output by a consumer receiving device and monitoring the received media content. Monitoring the received media content may include extracting signatures from the received media content and transmitting the extracted signatures to another location.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC;NIELSEN MEDIA RESEARCH, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kempter, Paul Palm Harbor, US 1 167
Ramaswamy, Arun Tampa, US 248 9575

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