System and method to customize a connection interface for multimodal connection to a telephone number
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United States of America Patent
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Jan 6, 2015
Grant Date -
May 15, 2014
app pub date -
Nov 14, 2012
filing date -
Nov 14, 2012
priority date (Note) -
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status (Latency Note)
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Abstract
A system and method for customizing a connection interface that is displayed to a user and provides multiple modes for the user to connect to a telephone number. The multimodal connection interface may be triggered by a GUI event, such as the user selecting or pointing to a telephone number in a displayed web page. The connection interface provides multiple options for the user to connect to the phone number, such as by mobile phone or computer. In some embodiments, the system uses advertiser-defined rules to present a connection interface that includes additional details about the advertiser that is associated with the telephone number. In some embodiments, the system uses publisher-defined rules to present a connection interface that includes information about the advertiser as well as other related businesses.
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