Systems and methods for dynamic pay for performance advertisements

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United States of America Patent

PATENT NO 8934614
SERIAL NO

12127585

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Importance

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Abstract

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Methods and apparatuses to dynamically determine the performance event of a listing based on the progress levels of responses received in response to a presentation of the listing. One embodiment includes: providing a listing on behalf of an entity for presentation to a user; identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and charging the entity a fee per the event identifying from the set of predetermined events.

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Patent Owner(s)

  • YELLOWPAGES.COM LLC;YP INTERATCIVE LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, US 134 7877
Faber, Scott San Francisco, US 158 9057
Hirson, Ron San Francisco, US 151 8295
Manca, Paul G Oakland, US 46 2563
Van, Der Linden Sean Berkeley, US 139 7427

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