Protecting privacy of personally identifying information when delivering targeted assets
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United States of America Patent
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Feb 3, 2015
Issued Date -
N/A
app pub date -
Dec 31, 2008
filing date -
Dec 31, 2008
priority date (Note) -
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status (Latency Note)
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Abstract
Techniques are disclosed herein for protecting personally identifying information (PII) and behavioral data while delivering targeted assets. In one aspect, a profile is created based on a template and desired characteristics of users to receive one or more targeted assets. The template provides a framework for the user characteristics. One or more clients are provided the template. A manifest that identifies the targeted assets is encrypted based on the profile. The encrypted manifest is sent to the one or more clients. A user profile is generated at a client based on a template. The client attempts to decrypt the encrypted manifest based on the profile created at the client. The client sends a request for any targeted assets that were identified through the attempt to decrypt the encrypted manifest.
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