Structured match in a directory sponsored search system

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8977605
APP PUB NO 20080052275A1
SERIAL NO

11511570

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method for processing structured search queries received at an internet search includes receiving at the internet search site a structured search query containing a user's search intent and other pertinent information about the user and the site. The structured search query is constructed as a conforming structured search string. The method further includes parsing the structured search query based on a grammar published for affiliates or partners to construct the structured search query. Still further, the method includes extracting individual breadcrumbs from the structured search query that were used to build the structured search query. This includes decoding the position and meaning of each respective breadcrumb in the structured search query. The method further includes forming match tokens from the identified individual breadcrumbs and combinations of breadcrumbs. Still further the method includes matching listings stored in a search listing database with the formed match token strings, forming a search result list, and ranking elements of the search result list according to strength of match tokens to the original user search intent.

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Patent Owner(s)

  • EXCALIBUR IP, LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Donamukkala, Raghavendra San Jose, US 2 26
Kantak, Darshan Vishwanath Pasadena, US 2 16

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