Media content based advertising survey platform apparatuses and systems
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Mar 10, 2015
Issued Date -
N/A
app pub date -
Dec 30, 2011
filing date -
Jul 6, 2011
priority date (Note) -
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Abstract
The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions executable by a processor for obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; querying a survey question list based on key terms extracted from ad contents; generating and sending a survey question to the user mobile device; and obtaining a user reaction to the survey question.
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