System and method for the retrieval and display of supplemental content
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United States of America Patent
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Mar 17, 2015
Grant Date -
Jul 31, 2008
app pub date -
Jan 25, 2007
filing date -
Jan 25, 2007
priority date (Note) -
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status (Latency Note)
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Abstract
The present invention is directed towards systems and methods for identifying and displaying supplemental content associated with one or more advertisements responsive to a user query. The method of the present invention comprises identifying one or more advertisements responsive to a user query. One or more terms are extracted from the one or more advertisements identified as responsive to the user query. Supplemental content associated with the one or more advertisements is retrieved through use of the one or more extracted terms, and a display is generated comprising the one or more advertisements identified as responsive to the user query and the supplemental content associated with the one or more advertisements.
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