Systems, methods and articles to provide content in networked environment
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United States of America Patent
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Mar 31, 2015
Grant Date -
Aug 1, 2013
app pub date -
Jan 17, 2013
filing date -
Jan 17, 2012
priority date (Note) -
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Abstract
Content delivery is provided responsive to content consumer requests by providing dynamically generated manifests to content consumers, the manifests providing retrieval information to retrieve content or media fragments of content from segments of a broadcast or Webcast and alternative or replacement content. Alternative or replacement content may be targeted, for example selected based in part on characteristics associated with the content consumer. Content fragments may be cached with CDNs, for example based on a defined preference. Actual insertion of alternative content may occur upstream of a content consumer device or at the content consumer device.
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