Internet connected household identification for online measurement and dynamic content delivery

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United States of America Patent

PATENT NO 8996727
APP PUB NO 20140304397A1
SERIAL NO

14223676

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

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Patent Owner(s)

  • VIANT TECHNOLOGY LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
DeFrancesco, Brian C Trabuco Canyon, US 15 155
Vanderhook, Christopher J Yorba Linda, US 12 53
Vanderhook, Timothy C Newport Beach, US 14 55

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