System and method for determining sets of online advertisement treatments using confidences

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United States of America Patent

PATENT NO 9002729
APP PUB NO 20100100419A1
SERIAL NO

12255071

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Abstract

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A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.

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Patent Owner(s)

  • ACCENTURE GLOBAL SERVICES LIMITED

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Choi, Jong-won Arlarmon, AU 48 346
Murray, Shane Neutral Bay, AU 14 88
Natoli, Claudio Glenwood, AU 4 70

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