Systems and methods for providing modular configurable creative units for delivery via intext advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Apr 7, 2015
Grant Date -
Dec 29, 2011
app pub date -
Jun 29, 2010
filing date -
Jun 29, 2010
priority date (Note) -
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Abstract
The present disclosure relates to systems and methods for creating, via a development tool, a unit type for display on a web page in response to a keyword on the web page. A development tool may identify a unit type template for creating a unit type. The unit type may comprise a tooltip for augmenting a keyword on a web page. A user may select, via the development tool, a media block component to add to the unit type. The user may place the media block component on a layout of the unit type. The development tool may generate script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container. The media block component may be placed in a cell and a row of the set of cells and rows. The script code may provide execution direction for rendering media of the media block component while displaying the unit type.
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