System and method for tracking user identity and/or activity across multiple websites
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Apr 7, 2015
Issued Date -
N/A
app pub date -
Mar 16, 2009
filing date -
Mar 14, 2008
priority date (Note) -
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status (Latency Note)
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Abstract
A method of tracking a user and the user's activities on a telecommunications network. The method includes receiving a notification from a first web server that the user has accessed a first webpage on a first website, wherein the notification is received via a user tracking server operated by a tracking coordinator, setting a session cookie including a user tracking ID on the user's computer and/or web browser to track the user's activities on the network and storing tracking data for the user in a database associated with the user tracking server, receiving an indication from a second web server that the user has accessed a second webpage on a second website, wherein the second webpage comprises a confirmation webpage that includes transaction data for the user, retrieving the user tracking ID from the session cookie and associating the user tracking ID retrieved from the cookie with the transaction data obtained from the second webpage, and reporting the user tracking data to the first web server.
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