Product placement engine and method
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United States of America Patent
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Apr 21, 2015
Issued Date -
N/A
app pub date -
Feb 6, 2009
filing date -
Aug 5, 2003
priority date (Note) -
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Abstract
A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.
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