System and method for email-based donations
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United States of America Patent
Stats
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Jun 16, 2015
Grant Date -
Oct 4, 2012
app pub date -
Mar 29, 2011
filing date -
Mar 29, 2011
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An electronic commerce (e-commerce) system may send advertisement emails to customers that are registered with the e-commerce system. The advertisement emails may include mailto hyperlinks. Each mailto hyperlink describes an email message that may be generated when that hyperlink is selected. When a mailto hyperlink is selected, the generated email message may include one or more parameters related to a donation that be made by the customer to a non-profit organization. For example, the generated email message may include a customer identifier, and/or one or more parameters that indicate the non-profit to which a donation should be made, and an amount to be donated. The generated email message may then be transmitted to the e-commerce system. The e-commerce system may receive the message and, based on the parameters in the received message, communicate with a payment processing system to perform the donation indicated in the message.
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