Encoding pre-roll advertisements in progressively-loading images
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United States of America Patent
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Jun 23, 2015
Grant Date -
Feb 19, 2015
app pub date -
Aug 13, 2013
filing date -
Aug 13, 2013
priority date (Note) -
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status (Latency Note)
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Abstract
Some embodiments of the invention provide techniques for an advertisement mask and a target media content being jointly encoded, transformed, and progressively rendered for presentation to a user. Specifically, a request for the target media content by a user is received. The target media content and the advertisement mask are scaled and divided into equally sized blocks and, further, jointly encoded into a compressed media file. Transformation of the content of the compressed media file is followed by progressively loading and rendering the advertisement mask and a partially obscured view of the media content. As the target media content is transmitted and fully rendered, the advertisement mask gradually decreases in opacity until it is removed for presentation of the fully-rendered target media content.
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