Importance

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Abstract

Methods and systems for compiling marketing information for a client are provided. Data can be obtained from a plurality of social media websites, where each of the social media websites includes a universal resource identifier that points to a client website. A plurality of insights can be extracted from the obtained data, resulting in extracted insights. Each of the extracted insights comprises text elements that denote product approval for at least one product available for sale at the client website. Measurements of traffic to the client website can be collected, the traffic being referred to the client website by the plurality of social media websites. A referred traffic dynamics summary table can then be generated based on the extracted insights and the measurements of traffic. The referred traffic dynamics summary table aggregates the extracted insights across the plurality of social media websites to rank the extracted insights.

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