Targeted television advertising based on a profile linked to an online device associated with a content-selecting device
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United States of America Patent
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Jun 30, 2015
Grant Date -
Dec 5, 2013
app pub date -
May 30, 2013
filing date -
Jun 5, 2012
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A profile provider: (i) associates a set of devices (including two or more online devices and possibly a set-top box); and (ii) delivers an advertisement targeted using profile information associated with one of the online devices. The advertisement is presented along with media content. If the media content is viewed using a single-viewer display, then profile information is used that is associated with an online device used to select or receive the media content. If the media content is viewed using a multiple-viewer display, then profile information is used that is associated with an online device used to select, receive, or present the media content or with an online device associated with one or more of those online devices.
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Family
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Cited Art Landscape
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