Systems and methods for measuring interest levels of audience in broadcast program and providing information based on the interest levels

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United States of America Patent

PATENT NO 9077460
APP PUB NO 20090293080A1
SERIAL NO

11918353

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Abstract

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A system measures interest levels of audience in a broadcast program and provides extra information based on the interest level. The system receives an AV signal of a broadcast program and supplementary content which contains broadcast program related information and a tag identifying the broadcast program. The supplementary content is combined with the AV signal to form a data-augmented signal which is subsequently modulated with a carrier signal to form a transmit signal for broadcasting to receivers. Each receiver extracts the supplementary content, computes interest levels and provides extra information based on the interest levels.

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Patent Owner(s)

  • HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ramanathan, Krishnan Karnataka, IN 30 358
Ranganathan, Gokul Karnataka, IN 1 10

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