Systems and methods for measuring audience participation over a distribution network
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United States of America Patent
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Jul 7, 2015
Grant Date -
Jun 21, 2012
app pub date -
Dec 21, 2010
filing date -
Dec 21, 2010
priority date (Note) -
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Abstract
Embodiments of the invention include systems and methods for measuring audience participation over a distribution network. An example method may include delivering media content to a viewer's CPE over a distribution network and delivering an audience measurement application associated with the media content over the distribution network. The audience measurement application can be configured for execution by the viewer's CPE, and can be programmed to generate at least one inquiry for display to the viewer in association with viewing the media content and to request at least one response by the viewer to be entered via the viewer's CPE. The method may further include receiving response information associated with the response to the inquiry from the viewer's CPE over the distribution network, and determining the viewer's participation level associated with the media content based at least in part on the response information received from the viewer's CPE.
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