Method and apparatus for targeting of interactive virtual objects

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United States of America Patent

PATENT NO 9078014
SERIAL NO

13336399

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Importance

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Abstract

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A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. Upstream data reception hardware, databases and processing hardware and software, and corresponding features in a user's terminal are used to accomplish these functions.

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Patent Owner(s)

  • COMCAST IP HOLDINGS I, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Asmussen, Michael L Oak Hill, US 53 5183
Bonner, Alfred E Bethesda, US 41 11068
Hendricks, John S Potomac, US 96 16102
McCoskey, John S Castle Rock, US 39 4832

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