Enhanced content distribution using advertisements
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United States of America Patent
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Aug 11, 2015
Grant Date -
Mar 13, 2014
app pub date -
Feb 8, 2013
filing date -
Sep 13, 2012
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Methods, devices, and computer program products are provided to enhance viewing of an entertainment content in the presence of advertisements. At a compliant device, an indication is received that the entertainment content is associated with a content policy information relating to presentation of advertisements during, or prior to, presentation of the entertainment content. A further indication is received that the entertainment content is associated with an advertisement award program. An advertisement award program message provides that the advertisements may be presented in a modified form in exchange for a specific number of award points. Upon receiving an indication agreeing to such an exchange, advertisements are allowed to be presented in a modified form. The content policy information can be ascertained through extraction of watermarks embedded in the advertisements or the entertainment content and/or through computation and matching of fingerprints associated with the advertisements or the entertainment content.
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